Recently, we released the following commercial to promote the release of G-MAN, Volume 3: COMING HOME, and to promote G-Man in general:
My G-MAN commercial was designed to be a shot-for-shot parody of a commercial for Levi’s jeans that aired on TV in 1990. The original commercial, directed by Spike Lee, featured a young superstar comic book artist, Rob Liefeld:
At the time this original commercial first aired, it had a major impact on me. I was in high school, and here was a guy drawing comics that didn’t look much older than me. My friends who often teased me for my comic book addiction said, “That’s you. That’s what you’re going to do.” Strange how something so subtle can so drastically affect your outlook and attitude.
Two years later, Rob Liefeld and six other comic creators would go on to form a new comic book company called Image Comics, the same company which publishes G-MAN today.